{"title":"Toa Lāiti Collection","description":"\u003cp class=\"p1\"\u003eA collection inspired by the strength, courage, and pride we hope to see in our children as they grow. “Toa” speaks to bravery, resilience, and standing strong in who you are, a reflection of the pride carried through Samoa. “Lāiti” represents our little ones, the next generation finding their place in the world. Rooted in the story of lelagi•vai, this collection carries the same balance we built our brand on. Lelagi, the sky, represents dreaming big, courage, and becoming. Vai, the water, represents strength, movement, and growth. Together, these ideas shape the foundation of this collection.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Toa Lāiti Collection brings together hand-drawn, Samoan-inspired graphics with modern, wearable staple pieces designed for everyday childhood. Soft, durable, and made to be lived in, each piece is created with intention.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA quiet reflection of culture, identity, and children growing up brave, grounded, and proud of who they are.\u003c\/p\u003e","products":[{"product_id":"popo-malu-tee","title":"Lelagi Vai Drop Shoulder Tee (Pre-order)","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eLelagi vai tee e sau mai le igoa o le brand e fa’atatau ai igoa a la’u fanau, Lelagi ma Vaitolo.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1918\" data-end=\"1988\"\u003eAn oversized staple designed for comfort, movement, and everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1990\" data-end=\"2208\"\u003eCrafted from a premium cotton blend, this heavyweight tee is soft, breathable, and built to keep up with active days. The relaxed drop shoulder fit gives it room to grow, making it a piece they’ll wear again and again.\u003c\/p\u003e\n\u003cp data-start=\"2210\" data-end=\"2245\"\u003eSimple, wearable, and made to last.\u003c\/p\u003e\n\u003cul data-start=\"2264\" data-end=\"2418\"\u003e\n\u003cli data-section-id=\"c43izp\" data-start=\"2264\" data-end=\"2290\"\u003e95% cotton, 5% spandex\u003c\/li\u003e\n\u003cli data-section-id=\"1rh49oz\" data-start=\"2291\" data-end=\"2322\"\u003eHeavyweight, durable fabric\u003c\/li\u003e\n\u003cli data-section-id=\"7uevhn\" data-start=\"2323\" data-end=\"2354\"\u003eOversized drop shoulder fit\u003c\/li\u003e\n\u003cli data-section-id=\"tc3hcw\" data-start=\"2355\" data-end=\"2385\"\u003eDesigned for everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"1aetl1y\" data-start=\"2386\" data-end=\"2418\"\u003eMade to move with your child\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lelagi Vai | The Label","offers":[{"title":"Newborn \/ Unisex","offer_id":44978352586822,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"0-3 months \/ Unisex","offer_id":45007706816582,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3-6 months \/ Unisex","offer_id":45007706849350,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"6-12 months \/ Unisex","offer_id":44978352652358,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"1-2 years \/ Unisex","offer_id":45007706882118,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"2-3 years \/ Unisex","offer_id":45007706914886,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3-4 years \/ Unisex","offer_id":45007706947654,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"4-5 years \/ Unisex","offer_id":45007706980422,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"5-6 years \/ Unisex","offer_id":45007707013190,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"6-7 years \/ Unisex","offer_id":45007725789254,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"7-8years \/ Unisex","offer_id":45007707045958,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"8-10years \/ Unisex","offer_id":45007707078726,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"10-12years \/ Unisex","offer_id":45007707111494,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/9645\/6518\/files\/12.jpg?v=1777788049"},{"product_id":"lagi-viole-drop-shoulder-tee","title":"Lagi Violē Drop Shoulder Tee (Pre-order)","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eLagi violē e sau mai le igoa o le brand ma le lanu o le ofu. Lagi e faatatau ai Lelagi (brand) ma le violē e faatatau ai le lanu o le ofu. LAGI VIOLĒ.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA statement piece made for everyday.\u003c\/p\u003e\n\u003cp data-start=\"2575\" data-end=\"2643\"\u003eThe Lagi Violē tee brings together comfort, durability, and meaning.\u003c\/p\u003e\n\u003cp data-start=\"2645\" data-end=\"2833\"\u003eFeaturing hand-drawn Samoan-inspired graphics, this oversized tee is designed to be worn through every part of childhood. From play to outings, it’s a piece that feels as good as it looks.\u003c\/p\u003e\n\u003cp data-start=\"2835\" data-end=\"2938\"\u003eBuilt from a premium cotton blend, it holds its shape, moves with them, and stands up to everyday wear.\u003c\/p\u003e\n\u003cul data-start=\"2957\" data-end=\"3092\"\u003e\n\u003cli data-section-id=\"c43izp\" data-start=\"2957\" data-end=\"2983\"\u003e95% cotton, 5% spandex\u003c\/li\u003e\n\u003cli data-section-id=\"1e1esbg\" data-start=\"2984\" data-end=\"3001\"\u003eOversized fit\u003c\/li\u003e\n\u003cli data-section-id=\"yc5as9\" data-start=\"3002\" data-end=\"3034\"\u003eHand-drawn cultural graphics\u003c\/li\u003e\n\u003cli data-section-id=\"ugifbc\" data-start=\"3035\" data-end=\"3061\"\u003eDurable and breathable\u003c\/li\u003e\n\u003cli data-section-id=\"47gews\" data-start=\"3062\" data-end=\"3092\"\u003eMade for everyday movement\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lelagi Vai | The Label","offers":[{"title":"Newborn \/ Unisex","offer_id":44978448007238,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"0-3 months \/ Unisex","offer_id":44978448072774,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3-6 months \/ Unisex","offer_id":44978448138310,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"6-12 months \/ Unisex","offer_id":44978448203846,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"1-2 years \/ Unisex","offer_id":44978448269382,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"2-3 years \/ Unisex","offer_id":44978448334918,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"3-4 years \/ Unisex","offer_id":44978448400454,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"4-5 years \/ Unisex","offer_id":44978448465990,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"5-6 years \/ Unisex","offer_id":44978448531526,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"6-7 years \/ Unisex","offer_id":44978448597062,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"7-8years \/ Unisex","offer_id":44978448662598,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"8-10years \/ Unisex","offer_id":44978448728134,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true},{"title":"10-12years \/ Unisex","offer_id":44978448793670,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/9645\/6518\/files\/28-04-4.jpg?v=1777792948"},{"product_id":"eva-mai-denim","title":"Eva Eva Denim (Pre-order)","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eEva Eva denim e sau mai le fa’aupuga eva eva. O se ofu vae e faigofie ona gaioi ai ma eva eva ai tamaiti.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"911\" data-end=\"969\"\u003eDesigned to move with them, wherever childhood takes them.\u003c\/p\u003e\n\u003cp data-start=\"971\" data-end=\"1165\"\u003eEva Eva Denim is crafted from soft, durable 100% cotton denim, giving your child the freedom to run, climb, and explore in comfort. A relaxed fit that grows with them, made to be worn on repeat.\u003c\/p\u003e\n\u003cp data-start=\"1167\" data-end=\"1296\"\u003eEach pair features hand-drawn graphics inspired by Samoan heritage, quietly reflecting values of strength, courage, and identity.\u003c\/p\u003e\n\u003cp data-start=\"1298\" data-end=\"1353\"\u003eMore than just denim, this is a piece they can live in.\u003c\/p\u003e\n\u003cul data-start=\"1375\" data-end=\"1537\"\u003e\n\u003cli data-section-id=\"j1a2m2\" data-start=\"1375\" data-end=\"1396\"\u003e100% cotton denim\u003c\/li\u003e\n\u003cli data-section-id=\"m67e3x\" data-start=\"1397\" data-end=\"1437\"\u003eRelaxed fit for movement and comfort\u003c\/li\u003e\n\u003cli data-section-id=\"tc3hcw\" data-start=\"1438\" data-end=\"1468\"\u003eDesigned for everyday wear\u003c\/li\u003e\n\u003cli data-section-id=\"1docsq9\" data-start=\"1469\" data-end=\"1508\"\u003eHand-drawn Samoan-inspired graphics\u003c\/li\u003e\n\u003cli data-section-id=\"190ek3a\" data-start=\"1509\" data-end=\"1537\"\u003eDurable and made to last\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lelagi Vai | The Label","offers":[{"title":"3-6 months \/ Unisex","offer_id":44978447122502,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"6-12 months \/ Unisex","offer_id":44978447188038,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"1-2 years \/ Unisex","offer_id":44978447253574,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"2-3 years \/ Unisex","offer_id":44978447319110,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"3-4 years \/ Unisex","offer_id":44978447384646,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"4-5 years \/ Unisex","offer_id":44978447450182,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"5-6 years \/ Unisex","offer_id":44978447515718,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"6-7 years \/ Unisex","offer_id":44978447581254,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"7-8years \/ Unisex","offer_id":44978447646790,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"8-10years \/ Unisex","offer_id":44978447712326,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true},{"title":"10-12years \/ Unisex","offer_id":44978447777862,"sku":null,"price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/9645\/6518\/files\/28-04-18.jpg?v=1777795141"},{"product_id":"koko-mini-romper","title":"KOKO Mini Romper (Pre-order)","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eKoko mini e faatatau I le Koko samoa, tai pei o le lanu o le koko samoa.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3166\" data-end=\"3208\"\u003eWarm, soft, and made for your little ones.\u003c\/p\u003e\n\u003cp data-start=\"3232\" data-end=\"3339\"\u003eThe KOKO Mini Romper is designed to keep your baby comfortable while wrapping them in something meaningful.\u003c\/p\u003e\n\u003cp data-start=\"3341\" data-end=\"3541\"\u003eMade from soft brushed fleece, it provides warmth without bulk, while the relaxed fit allows for easy movement. The embroidered Samoan-inspired graphics add a quiet connection to culture and identity.\u003c\/p\u003e\n\u003cp data-start=\"3543\" data-end=\"3625\"\u003eA piece made for everyday moments, from home to outings and everything in between.\u003c\/p\u003e\n\u003cul data-end=\"1160\" data-start=\"939\"\u003e\n\u003cli data-end=\"961\" data-start=\"939\" data-section-id=\"1g5gr0y\"\u003eOuter: 100% cotton\u003c\/li\u003e\n\u003cli data-end=\"1010\" data-start=\"962\" data-section-id=\"p6tzsn\"\u003eInner: 47% cotton, 48% polyester, 5% viscose\u003c\/li\u003e\n\u003cli data-end=\"1059\" data-start=\"1011\" data-section-id=\"11ll9e\"\u003eSoft brushed interior for warmth and comfort\u003c\/li\u003e\n\u003cli data-end=\"1085\" data-start=\"1060\" data-section-id=\"zhudz3\"\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli data-end=\"1116\" data-start=\"1086\" data-section-id=\"nfxztf\"\u003eEmbroidered graphic detail\u003c\/li\u003e\n\u003cli data-end=\"1160\" data-start=\"1117\" data-section-id=\"1sz6xt4\"\u003eDesigned for everyday wear and movement\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lelagi Vai | The Label","offers":[{"title":"Newborn \/ Unisex","offer_id":44978520391750,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"0-3 months \/ Unisex","offer_id":44978520424518,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"3-6 months \/ Unisex","offer_id":44978520457286,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"6-12 months \/ Unisex","offer_id":44978520490054,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true},{"title":"1-2 years \/ Unisex","offer_id":44978520522822,"sku":null,"price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/9645\/6518\/files\/28-04-3_90962df3-1c85-49a7-8a84-e1c5921da37a.jpg?v=1777799924"},{"product_id":"mamanu-samoa-striped-pant","title":"Mamanu Samoa Striped Pant (Pre-order)","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eMamanu Samoa striped pant e faamanatu ai tatou mamanu samoa pe ā feoa’i tatou fanau.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3941\" data-end=\"3995\"\u003eA durable everyday pant designed for active childhood.\u003c\/p\u003e\n\u003cp data-start=\"3997\" data-end=\"4199\"\u003eCrafted from premium cotton twill, the Mamanu Samoa Pant is made to handle play, movement, and growth. 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